urgent

Brand Manager – Fresh Business

@Groupe Lcateam Email Job

Job Detail

  • Job ID 5394
  • Offered Salary  4500
  • currency  $
  • Nationality  All
  • Career Level  Manager
  • Experience  8 Years +
  • Industry  Agri-Food
  • Qualifications  High School Diploma
  • Gender  None
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Job Description

We are hiring

🌟 Brand Manager – FMCG
📍 Location: Republic of Congo
📄 Contract Type: Permanent (Full-time)
🏭 Industry: FMCG (Fast-Moving Consumer Goods)
💼 Experience: 8 to 10 years in brand management, marketing, or trade marketing

🗣️ French /Swahili language proficiency is a must.

Purpose of the role :

– Design the strategy and make the brand plan for Fresh business.
– Monitor strategy implementation and execution by the front line Sales team.
– Strategic initiatives in terms of extension to the existing products – end to end coordination from identification to launch of new
products.

Profile – Roles and Responsibilities:

1/ Strategy Buillding :

Existing product
Develop brand plan for fiscal year encompassing: strategy, target audience, tools and activities, sales & promotional budget,
promotional materials, communication strategy & key message; propose price correction if required; propose market share and
sales target. Maintain records – Brand Dossier/ Brand Development Register

New Products
Ideation/ Identification: Evaluate business opportunities of given segment through market study (market size, growth, source of
business, gaps, pricing, competitor activities, key promotion channels); conceptualize product launch strategy in terms of
positioning and communication strategy, pricing/target audience, start up locations, promoting teams, marketing activities,
expense budget, targets (sales, % market share). Maintain records – Brand Dossier/ Brand Development Register

2/ Execution of Marketing Strategy – Communication materials etc.

Prepare POS and Communication materials – Strategy book, Visual aid, leaflets, booklets, reprints, Merchandising tools,
presentations. Ensure timely delivery of same to the front line Sales team

3/ Execution of Marketing Strategy

Conducting periodic surveys to get the pulse of the market, collate information and provide critical inputs from Marketing and
Branding side to improve product segmentation, creating new segment and be a First move in the segment based on market
requirement.

4/ Reviews, assessment and backend

Weekly analysis of sales data (Sales, market share, % growth), Sales vs Spend analysis, Stock, product availability analysis, Activity
implementation and efficacy analysis
Field work (min 3 days a week)- record observation, feedback.
BASED ON ABOVE – Revise action and marketing plans, coordinate execution of pending points, make changes in communication
strategy

5/ Team development

Goal setting, periodic performance review, mentoring/coaching team member; closely work and follow up with HR on new
recruitments and internal talent development; provide training to team member on new processes when required, maximize
retention and performance of team members

Salary package

Salary – USD 3500-4500 net per month

In country medical coverage for self.

Single status accommodation.

Monthly Voice and Data plan

30 days of Annual vacation.

Annual vacation of 30 days, bifurcated in 2 times x 15 days each, by economy class flight

Visa cost paid by the company.

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