About Makram Elnefzi
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Academic Level Master’s Degree
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Age 43 - 47 Years
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Salary 3029
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Gender Male
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Position Marketing and Sales
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Viewed 24
Education
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2003 - 2006
High institute of Statistics and Analyses of Information Tunis,
Engineering Degree
High institute of Statistics and Analyses of Information Tunis, Engineering Degree
Experience
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2024 - Present
IKI COM Group
Business Development-IKI COM Group
ï€ Keep building a partner portfolio, create new business opportunities, and initiate partnership collaborations
ï€ Scaling the commercial effort and promote our product on Social Media
ï€ Develop and launch ads campaign to promote the product and generate lead-partener -
2021 - 2023
Founa.com by Mg
Founa.com by Mg – E-Retail media Marketing
ï€ Responsable for the entier advertising process with new partners to source and negotiate the best marketing plan on our web site
ï€ Meet monthly and quarterly objectives defined by the company
ï€ Onboard new partners on our platform by providing them all the necessary tools and information to promote there product on the platform and start working
ï€ Selling the benefits of the website Founa.com (online banners, Brand Awareness, Product and Brand consideration…) as an advertising display to develop a long-term business relationship with merchandise suppliers and the brands.
ï€ Identify strategic business partnerships and proposed to the category manager
ï€ Develop and maintain sales dashboards and reports to improve visibility into performance and provide actionable insights to our brand partners.
ï€ Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, SMS etc.)
ï€ Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
ï€ Developing new strategies and innovations to boost Brand visibility and to drive online selling of products of the merchandise suppliers.
ï€ Brainstorm and develop ideas for creative marketing campaigns
ï€ Coordinate with other teams on the execution of brand, marketing and e-commerce activities.
ï€ Coordinates activities of marketing design and innovation (post-marketing) with the media agency
ï€ Promoting & Raising brand awareness (multi-categories) and online presence through digital marketing campaigns
ï€ Coordinate and plan of media campaigns with team marketing and sales departments
ï€ Working closely with the marketing team to implement customer loyalty programs.
ï€ Working closely with the marketing team to hire new customers with partnership deal.
ï€ Observe the sales, promotions, marketing, and social media activities over digital platforms.
ï€ Provide information to edit invoices and relaunch merchandise suppliers for payment
ï€ Provide specialised knowledge and insights to the development of Marketing and selling strategy to upselling products. -
2019 - 2021
TAYARA GROUP
TAYARA GROUP – Key Account Manager
ï€ Selling the benefits of the website Tayara.tn (online banners, Brand Awareness and Reach, Product and Brand consideration…) as an advertising display to develop a long-term business relationships to both media agencies and individual clients.
ï€ Developing strategies to drive online traffic to the customers website.
ï€ Promoting & Raising brand awareness and online presence through digital marketing projects and campaigns.
ï€ Planning digital marketing budgets.
ï€ Proposing promotions concepts with targets by categories to maximize the visibility of campaign.
ï€ Monitoring web traffic statistics and generating reports using Google Analytics. -
2010 - 2019
Radio Shems FM -
Sales & Marketing Executive
ï€ Handling radio advertising from A to Z (from taking briefs from clients to broadcasting the commercials)
ï€ Scheduling commercials effectively, and reporting back to the client about the success of the campaign
ï€ Selling the benefits of the radio (air time advertising, online banners…) as an advertising medium to both media agencies and individual clients and assure to develop a long-term business relationships.
ï€ Monitoring web traffic statistics and generating reports
ï€ Website traffic Reports using Google Analytics
ï€ Gathering information about the radio market: styles of programs, audience demographics, increase number of communication platforms…and using it for advertising and marketing campaigns.
ï€ Provide clients with estimates of the costs of advertising products or services
ï€ Prepare and deliver sales presentations to new and existing clients
ï€ Prepare promotional plans media kits, and sales plan
ï€ Achieving agreed revenue targets on a regular basis.
ï€ Delivering an accurate report of the annual and monthly turnover (to the GM) and recommending creative solutions if required. -
2007 - 2010
Med Media
Med Media - Media Planner
ï€ Coordinate launch of media campaigns with marketing, communications and sales departments
ï€ Making decisions on the best form of media for specific clients and campaigns that will enable to communicate the message.
ï€ Explain to clients how specific types of advertising will help promote their products or services in the most effective way possible